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Be a Better Bettor

October 15, 2019 | By RotoRob | comment on this post helps improve your sports betting performance.
Sidelines gives you all the tools you need to bet on sports.

We’re going to take a break from Fantasy sports today, because we know that many of our readers also love to bet on sports. With this in mind, we’d like to tell you about a new service that recently crossed our desk.

Tired of watching your sports betting budget dollars disappear faster than a post Global warming age iceberg?

Then perhaps it’s time you checked out, a new site that combines technology with natural language processing to deliver improved sports analysis designed to allow you to make smarter decisions when laying down sports bets.

The goal behind is simple: bring the power back to the bettors.

Better yet, the tools are free to use. And no, that doesn’t mean they offer a “freemium” version and then you have to pay to access advanced data; everything in is completely free. Just log in, create an account, and — bingo — you’ve got access to all the site’s algorithms, data, news and projections.

The company makes its money through advertising and affiliate programs.

Founded by some ex-Google employees and machine learning experts, including co-founder and chief executive officer, Or Lifshitz,’s goal is to allow betters to beat the bookies by turning their odds against them.

This is an ideal one stop shop for you to compare all regulated sportsbooks, access valuable data, analysis and projections, and get betting tips — all designed to improve your betting skills and results.

The key benefit to is that it’s a free and user-friendly tool that will allow you to make more educated betting decisions. For instance, you can save quite a bit of money simply by comparing odds and determining the best place to lay your bet down. But by including features like stats, injuries, bottom lines, analysis and special offers from various operators, the site is really arming the bettor with everything they need to see improved returns.

Not to get all propeller-head on you, but features a projection engine that’s married to a comprehensive set of algorithms — all designed to bring users the top picks and make it much easier to find the best odds.

Other benefits of the site include real-time connectivity to every U.S. regulated sportsbook (including DraftKings, FanDuel and MGM), plus tips and comparisons to steer you to the best promotions, odds and insight.

Currently, offers odds for NBA, NFL, MLB, NCAAF and NCAAB. Lifshitz says that by early next year, they will add another sport, either NHL or MLS.

“Our vision is to become the gateway for easier, smarter sports betting,” he says.

To that end,’s tools are designed to be used by everyone from the casual sports watcher to the most hardcore of sports fans. The product is available for both desktop and mobile use and features a very user-friendly platform. Oh, and did we mention it’s free?

“We believe that today, there’s absolutely non reason you should pay for data,” Lifshitz says.

On this point, you’ll get no arguments from us, sir!

Among the features are:

  • Accurate projections: Sidelines’ projections include input from leading industry analysts and fans, coupled with advanced statistical models for the most accurate analysis available.
  • Compare all odds: Because it’s connected to all major operators, Sidelines can provide you with everything you need to find the best bet.
  • Get expert betting tips: Thanks to the site’s algorithms, you’ll have access to most relevant data, news, stories and analysis to help you decide which games to bet on.
  • Track line movement: Thanks to real time line changes that monitor betting trends, you’ll be able to take advantage of the latest line movements.
  • Betting community: With Sidelines, you can even crowdsource by seeing what others think about your picks, or share your opinion about other users’ bets.

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Now it’s your turn. Let us know in the comments below if you’ve tried Sidelines, and what you think about it.

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